Havas Riverorchid, a leading advertising agency in Indochina, has officially launched its digital and social media brand called Socialyse to tap into Cambodian digital advertising market. Anthony Keck, Cambodia managing director for Havas Riverorchid Group, said that with the launch of Socialyse, Havas has introduced a 21^st century digital/social model to the Cambodian market. Anthony Galliano, CEO of Cambodian Investment Management and chairman of Dynamo Innovative Digital Advertising, said previously that newcomers in the digital service provider sector into Cambodia testified to the growing attractiveness of the market and its evolving maturity. With the increasing smartphone penetration and people being perpetually linked to their phones, which increasingly perform more and more daily functions, advertisers are leveraging this by embracing communication and engagement with consumers through online platforms, he said. Early this year, the Singapore-based AdAsia Holidngs, an advertising technology company and creator of AdAsia Digital Platform, also opened its first office in Cambodia, venturing into the untapped digital advertising market. (Source: Khmer Times)